The Establishment of SupportUKtoday

From Personal Struggle to Purpose-Driven Mission

The Foundation: Years of Service (1991–2014)

Since 1991, I served as Regional Coordinator for Welfare and Charities with the Ahmadiyya Muslim Association, coordinating volunteers across multiple towns and working with homeless shelters, hospitals, care homes, and Leukaemia Lymphoma Research (Bloodwise).

Through years of hands-on charity work, a vision formed: create one unified brand that could support multiple UK charities through sustainable, transparent giving.

The First Attempt: S'port Me Today (sportmetoday.com)

S'port Me Today was the finishing line I was determined to reach to start a new journey. It represented both an ending and a beginning - the end of my personal struggle and the start of my mission to help others.

The brand launched with the tagline "Support Mankind Forever" and featured a colourful windmill logo symbolising transformation from darkness to light.

The Windmill: A Symbol Born from Adversity

The colourful windmill represented my personal journey of transformation and inner self change. Like a windmill that catches the wind and transforms it into energy, I had learned to transform adversity into purpose.

The Setback: Betrayal and Debt

As the vision grew, I brought in advisors and partners to help build the brand. I trusted people with my business name, my mission, and my future.

Then came the betrayal.

A former business director and advisor stole the business name and left me buried in debt. The brand I had built was taken from me.

But I didn't break. I rebuilt.

The Rebuild: Support US Today (sportustoday.co.uk)

After the betrayal, I rebranded to Support US Today (sportustoday.co.uk), introducing two teddy bears holding hearts to represent comfort, companionship, and togetherness.

The message shifted: "US" not "me" - we're in this together.

The Transition: Building Partner Campaigns

Between Support US Today and the final SupportUKtoday establishment, I developed and legally protected three interconnected domains during a period of transition:

1. SupportUKtoday.com - The Primary Domain

I began building supportuktoday.com as the primary domain, bringing back the windmill symbol combined with the teddy bear and heart - uniting all elements into one complete brand identity.

2. NoMeNoTrees (nomenotree.co.uk) - Mental Health Campaign

Created with Dean Cole, who understood the power of the tree metaphor. The logo shows a tree half bare, half full - representing the journey from darkness to light, from depression to hope, from winter to spring.

This campaign supports mental health charities and raises awareness that recovery is possible.

3. JustForMeandMyDog (justformeandmydog.com) - Companionship Campaign

Inspired by a former business director's idea from up North, this campaign was in turmoil during the transition period. I fought to protect it, securing the domain and bringing it under the SupportUKtoday umbrella where it would be safe and sustainable.

It supports people experiencing homelessness and mental health challenges through the bond with their companion animals.

Legal Protection: Securing the Mission

After being betrayed once, I refused to let it happen again. I legally protected every domain associated with the brand:

• sportmetoday.com - Original S'port Me Today brand (protected and redirected)
• sportustoday.co.uk - Support US Today (protected)
• supportustoday.co.uk - Active storefront and mission site
• supportuktoday.com - Primary live domain
• nomenotree.co.uk - NoMeNoTrees mental health campaign (protected)
• justformeandmydog.com - JustForMeandMyDog companionship campaign (protected)

No one would steal my mission again.

The Establishment: SupportUKtoday (8 February 2026)

On Saturday, 8th February 2026, SupportUKtoday officially launched as a clean, legally protected, transparent charitable enterprise.

The Complete Brand Identity

The SupportUKtoday logo unites all symbolic elements:

• The Windmill - Transformation from darkness to light, inner self change
• The Teddy Bear - Comfort and companionship for mental health and homelessness
• The Heart - Love, the foundation of all charity work
• The Tree (in spirit) - Resilience through every storm
• The Earth/World Symbol - "US" means me and the world, supporting everyone under one brand with a global message rooted in UK-based charity support

Teddy bear on Earth holding a heart - global compassion rooted in local UK charity action

The Mission

30% of every purchase supports UK-based charities.

Transparent. Accountable. Real. A global message with focused local impact.

"Small actions make big impacts - Do one act of kindness each day & change 365 lives!"

The Structure

SupportUKtoday launched with:

• Legal protection on all domains
• Clear governance and transparent donation policies
• Partner campaigns properly structured (NoMeNoTrees and JustForMeandMyDog)
• Mentor guidance ensuring sustainable growth
• SJ CRAFTS creating customised artwork and candles for SupportUKtoday
• No debt, no betrayal, no compromise

Brand Symbolism: The Meaning Behind the Colours

• Black and White - The journey from darkness to light, from despair to hope
• Brown - The earth, grounding, homelessness, the bare tree in winter
• Green - Growth, renewal, mental health awareness, the tree blooming again
• Rainbow colours (windmill) - Hope, diversity, transformation, inner self change
• Red (heart) - Love, the foundation of all charity work

Why SupportUKtoday Exists

SupportUKtoday is proof that:

• Survival is possible after trauma
• Rebuilding is possible after betrayal
• Purpose can emerge from pain
• One person can make a difference
• Transparency and accountability matter
• Small actions create big impacts

From years of volunteering, through betrayal and debt, to a legally protected, transparent charitable enterprise supporting UK charities.

This is how SupportUKtoday was established.

30% of every purchase supports UK charities.

#SupportUKtoday
#change365lives
#NoMeNoTrees
#JustForMeandMyDog